CONVERTING SHOPPERS
INTO BUYERS.

CONVERTING SHOPPERS
INTO BUYERS.

Not all shoppers are buyers. In today’s competitive retail world, visibility is key. We connect with shoppers wherever they are, turning browsers into loyal brand customers.

How we do it

Forging Powerful Brand-Shopper Connections

We seamlessly align brands with their target audiences, crafting immersive experiences that amplify awareness, compel action, and cement market dominance. Through our strategic shopper marketing solutions, we forge unbreakable connections between your brand and shoppers at every touchpoint along their journey.

Trusted by

Advil logo

all laundry detergent logo

Aveeno logo

Band-Aid logo

benadryl logo

Boost logo

caltrate logo

Centrum logo

chapstick logo

Clorox logo

colgate logo

Cottonelle logo

Depend logo

Dogs Inc logo

Emergen-C logo

Enfamil logo

excedrin logo

Flonase logo

Food Lion Grocery Retailer logo

Gerber logo

Giant Eagle Grocery Retailer logo

Huggies goodnites logo

Habitat for Humanity logo

Haleon logo

HEB Grocery Retailer logo

Henkel logo

Huggies logo

Keep America Beautiful logo

Kimberly-Clark logo

Johnson-Johnson logo

Kleenex logo

KOTEX logo

Leightons Honey logo

listerine logo

March of Dimes logo

Nestle logo

Nexium24 logo

Persil logo

Poise logo

Price Chopper Grocery Retailer logo

Publix logo

Huggies Pull-Ups logo

Purex logo

purina logo

renuzit logo

SC Johnson logo

Scott logo

Sensodyne logo

Similac logo

Snuggle logo

Soft Scrub logo

Theraflu logo

Tums logo

Tylenol logo

Veggie Wash logo

Viva logo

Voltaren logo

Ziploc logo

DRIVING PURCHASES THROUGH SEAMLESS SHOPPER EXPERIENCES

In today’s crowded marketplace, connecting with shoppers in meaningful ways is crucial for brand success. Our proven shopper marketing methodology is designed to deeply engage your target audience at every touchpoint along the path to purchase. From initial discovery through detailed analysis, we create seamless shopper experiences that leave lasting impressions and inspire action.

Discovery

We delve deep to understand your brand’s unique objectives, needs, and target audience. This thorough discovery phase gives us the insights to outmaneuver your competitors and exceed your goals.

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Our comprehensive discovery process analyzes your brand’s positioning, competitive landscape, and target audience’s shopping behaviors, preferences, and pain points, providing the foundation for a successful shopper marketing strategy.

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By uncovering valuable insights through this in-depth discovery phase, we ensure that your marketing efforts are strategically aligned with your brand’s unique objectives, enabling us to develop a tailored approach that resonates with your customers and sets you apart from competitors.

Expected Outcome

Our comprehensive discovery phase provides a solid foundation for your shopper marketing strategy by delivering a thorough understanding of your brand’s distinct positioning, target audience, and their shopping behaviors, enabling us to craft a tailored approach that aligns with your objectives and outperforms your competitors.

 

Ideation

Our creative team crafts customized, integrated campaigns that leverage multiple touch points – in-store, online, mobile, and social – to engage your desired audience and compel them to take action.

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Our team of experienced marketing professionals collaborates with you to ideate and design customized, integrated campaigns that seamlessly incorporate in-store, online, mobile, and social media touch points, creating an engaging shopper experience that captures your target audience’s attention and drives meaningful conversions.

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By leveraging our innovative ideation process, which combines creativity, data-driven insights, and a deep understanding of the modern shopper’s complex, multi-faceted journey, we develop impactful campaigns that ensure your brand’s presence and relevance at every stage of the decision-making process, ultimately delivering measurable results.

Expected Outcome

Our ideation process will yield a comprehensive, integrated shopper marketing program that captivates your target audience across various touchpoints, effectively elevating brand awareness, fostering engagement, and driving conversions, ultimately contributing to your brand’s growth and success in the marketplace.

Design

Drawing from our discovery insights, we conceptualize and design branded visual tactics that resonate with your target audience, capturing their attention and driving desired behaviors.

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Our talented designers and creative strategists conceptualize and craft visually striking, on-brand assets that align with your target audience’s preferences and shopping habits, capturing the essence of your product or service and creating a compelling, memorable shopper experience.

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Leveraging our creative expertise, we develop eye-catching in-store displays, captivating digital content, and impactful print materials that ensure your brand stands out, driving engagement and conversion while leaving a lasting impression on your customers.

Expected Outcome

Our design process will deliver visually captivating and brand-aligned creative assets that deeply resonate with your target audience, elevating the overall shopper experience, fostering heightened brand engagement, and ultimately driving a significant increase in conversions and customer loyalty.

Execution

With meticulous planning, precise coordination, and an unwavering commitment to detail, we ensure flawless execution of your shopper marketing initiatives.

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Our meticulous planning process, extensive industry experience, and proven project management methodologies enable us to seamlessly coordinate every aspect of your shopper marketing campaign, from logistics to in-store installation and deployment, ensuring flawless execution with minimal disruptions and maximum impact.

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With an unwavering commitment to excellence and attention to detail throughout the execution phase, we guarantee that your brand’s presence and messaging are consistently delivered to your target audience, effectively bringing your shopper marketing initiatives to life.

Expected Outcome

Our precision-focused execution process guarantees a seamless and efficient implementation of your shopper marketing campaigns, ensuring that your brand’s presence and messaging are consistently and effectively delivered to your target audience, free from disruptions or delays, ultimately maximizing the impact and ROI of your marketing investment.

Analysis

Through comprehensive data-driven analytics, we measure the effectiveness of your campaigns, identify areas for optimization, and continually refine your shopper marketing efforts to maximize return on investment.

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Leveraging advanced tracking and measurement tools, we monitor the performance of your shopper marketing campaigns, providing you with valuable insights and actionable data by analyzing key metrics such as redemptions, conversion rates, and increase in sales, enabling us to identify areas for improvement and optimize your campaigns for maximum ROI.

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Our data-driven approach allows for continuous refinement and enhancement of your shopper marketing strategies, ensuring that your brand remains relevant, engaging, and effective in the ever-evolving retail landscape.

Expected Outcome

Our exhaustive data-driven analysis process will arm you with invaluable insights, empowering you to continuously optimize your shopper marketing campaigns for peak performance and maximum return on investment. This approach ensures your brand maintains a strong, relevant presence and unwavering effectiveness within the dynamic and ever-evolving retail landscape.

Our Value

Unmatched CPG expertise: Turnkey solutions backed by nearly 30 years of grocery retail and agency experience.

Experience

 

Experience

With nearly 30 years of combined expertise spanning both the food brokerage and agency sides of the industry, we bring a rare, dual perspective to every program we develop. From building effective shopper marketing strategies to navigating retailer approval processes and executing flawlessly, we know what it takes to deliver results at retail.

Established

Established

We have cultivated long-standing relationships with Category Managers, Buyers, Food Brokers, CPG Brands, and Charitable Organizations, earning a reputation as a trusted, turnkey marketing solutions partner. Our network opens doors and our track record keeps them open.

Completely Turnkey

Completely Turnkey

We handle everything, from concept and creative design to stakeholder approvals and flawless execution. Our end-to-end approach means you can trust that every detail is managed with precision, so you can focus on your brand while we handle the rest.

Solution Oriented

Solution Oriented

We specialize in developing effective, turnkey solutions that align with grocery retailers’ key strategies, deliver on your brand objectives, and drive measurable results. By understanding the balance between what shoppers want and what they need, we craft programs that resonate at every touchpoint.

ROI-Driven Results

ROI-Driven Results

Every program we develop is built with your bottom line in mind. We bring a disciplined focus to balancing creativity with measurable results, ensuring your investment drives shopper conversion, incremental sales, and meaningful brand impact. From budget management to performance tracking, we are committed to delivering maximum return on every dollar spent.

Flexible and Responsive

Flexible and Responsive

Our size is our advantage. Combined with our unique level of access to grocery retailers, we can act quickly on requests, troubleshoot concerns in real time, and deliver on the tightest of timelines, all without sacrificing quality or exceeding budget.

Adaptable and Collaborative

Adaptable and Collaborative

Whether you’re looking for a long-term strategic partner, support for your internal marketing team, or a seamless agency extension, we integrate effortlessly with your team to ensure a cohesive, unified approach. Your goals become our goals.

Authentic

Authentic

Authenticity is at the core of everything we do. Through transparent practices, ethical conduct, and a proven record of excellence, we have built an agency our clients can rely on. Our commitment to integrity, client satisfaction, and industry compliance isn’t just a promise, it’s our standard.

Pioneering Immersive Shopper Experiences for Nearly 30 Years

We’ve forged direct collaborative partnerships with retailers, CPG brands, and their agencies to spearhead the shopper marketing evolution. Through thought-provoking creative concepts and robust promotional programs, we ignite engagement, drive conversion, and cement lasting brand connections.

IGNITING BRAND SUCCESS THROUGH MASTERFUL PROMOTIONAL CAMPAIGNS

CPG brand shopper marketing digital solutions at grocery retailers

Digital

Unleash the full potential of your shopper marketing efforts by leveraging the unparalleled power of digital tactics.

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CPG brand shopper marketing print solutions at grocery retailers

Print

Harness the power of strategic print tactics to engage shoppers at every stage of their purchasing journey, driving product trial, increasing sales and fostering long-term brand loyalty.

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CPG brand shopper marketing omni-channel with coupons and charity campaign solutions at Publix

Omnichannel

In today’s complex, multi-faceted consumer landscape, implementing an omnichannel shopper marketing strategy is crucial for engaging your target audience, driving brand loyalty, and achieving long-term business success.

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CPG brand shopper marketing ominchannel solutions at grocery retailers

Cause Marketing

In an era where consumers increasingly prioritize brands that align with their values and make a positive impact on society, implementing a cause marketing shopper marketing program is a powerful way to differentiate your brand, build customer loyalty, and drive meaningful change.

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LOOKING TO GAIN DISTRIBUTION AT RETAIL?

We recognize the obstacles faced by new and emerging CPG companies, and are passionate about supporting their growth through tailored strategies that drive success.

Are you ready to get started?

How we can help

You’ll be in good hands             

Stacey Shinneman, Vice President of Shopper Marketing at Orases Shopper Marketing agency

Stacey Shinneman

Vice President of Shopper Marketing

Stacey has an MBA and nearly 30 years of experience in the consumer packaged goods and grocery retail industries, on both the agency and food broker sides. She has an extensive history of collaborating with major retailers and consumer packaged goods companies creating and executing strategic shopper marketing programs that effectively address client needs while integrating both brand and retailer goals and objectives. Viewed by clients and colleagues as a trusted, turn-key marketing solutions partner, Stacey provides strategic thinking and delivers seamless integration, flawless execution, and demonstrated ROI to drive sales.

100

Net Promotor Score

Inc.

Inc 5000 Best Places to Work

5.0

Clutch Rating

4.9

Google Review

Orases Shopper Marketing is a proud member of the following organizations:

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